At the Changan CS85 Global Media Test Drive held today, Changan Auto executives revealed to the company that the company will cooperate with Tencent to develop“車載微信”applications to be launched in the second quarter of 2019. The first model to be carried is Changan's coupe SUV CS85. In addition, at the CS85 model launch conference on March 6 this year, Zhu Huarong, president of Changan Automobile, and Ma Huateng, chairman of Tencent, will attend.

It should be known that the launch of the car model leader in the strategic model has become the norm in the industry, and Ma Huateng in the "double tower" of the Chinese Internet industry is the first time for the new station platform. This is also enough to see the importance of this car and its 微信 and Tencent car system for Tencent.

OA system

(Changan Automobile New Coupe SUV CS85)

In fact, when 微信 is "on the train" is already "looking for the eyes" for the entire automotive industry. However, due to the delay in the official version, some OEMs have “runned” 微信 on their models: some chose to use 軟件 developed for Android tablets, while more models simply use the webpage “simple and rude”. Version.

In fact, Ma Huateng himself has heard about this, but Tencent seems to think that it is not a responsible act to pursue the “微信” on the vehicle as soon as possible. At the first World Intelligent Networking Auto Conference in October 2018, Ma Huateng revealed that the vehicle 微信 was already under development, but "for security reasons", it was delayed. Earlier, there were media reports that the Tencent team's development requirements for the car 微信 were:“能夠使用純語(yǔ)音交互的接口，以保證駕駛員目光不必從路面移開”。

xx 億歐汽車認(rèn)為，將微信這一用戶體量巨大，影響范圍深遠(yuǎn)的軟件在汽車場(chǎng)景中實(shí)現(xiàn)存在不小挑戰(zhàn)。其中的重中之重，便是為用戶定義駕駛場(chǎng)景下的核心功能，進(jìn)而在保證安全的前提下，延續(xù)手機(jī)端微信的用戶體驗(yàn)。顯然，這一任務(wù)將由騰訊與長(zhǎng)安汽車在2018年10月成立的“梧桐車聯(lián)”合資公司承擔(dān)。雙方的合作模式與阿里巴巴與上汽集團(tuán)的斑馬網(wǎng)絡(luò)公司有著相似之處，是互聯(lián)網(wǎng)巨頭和汽車企業(yè)之間協(xié)作的又一標(biāo)準(zhǔn)案例。

不過盡管騰訊相比阿里巴巴在移動(dòng)互聯(lián)網(wǎng)?端市場(chǎng)積累了大量經(jīng)驗(yàn)和用戶，但缺乏產(chǎn)業(yè)互聯(lián)網(wǎng)基因的騰訊在汽車行業(yè)還有很多差距需要追趕。畢竟，路上搭載斑馬智行系統(tǒng)的汽車已經(jīng)超過70萬(wàn)輛，合作的車企也達(dá)到6家。不過隨著騰訊的強(qiáng)勢(shì)入局，斑馬和其背后的阿里巴巴將會(huì)迎來(lái)更多挑戰(zhàn)。

天平傾斜的角度正在發(fā)生變化，好戲注定還在后面。

＆LT;來(lái)源：投資界＆GT;